Solutions
Lab Smart Research
Customer Evaluation and Management
Customer Satisfaction Analysis: We evaluate how your customers perceive your products or services, identifying strong points and areas for improvement.
NPS (Net Promoter Score) Analysis: We measure customer loyalty and willingness to recommend your brand, offering a clear view of their commitment.
Customer Journey: We perform a comprehensive analysis of the entire customer journey, from first contact to post-purchase, to optimize each interaction.
Analysis of the potential consumer: We research habits and lifestyles to better understand the needs and preferences of your target audience.
Brand Management, Product and Pricing Optimization
Brand Knowledge and Perception: We analyze how consumers perceive your brand, providing you with valuable information to improve your positioning and communication strategy.
Ad Test: We evaluate your pre-launch ads to ensure their impact and effectiveness, thus optimizing your advertising strategy.
Proof of Concept, Ideas, Packaging, Names and Logos: We perform rapid validation of your creative ideas, ensuring that they will resonate with your audience before they are launched to the market.
Price Optimization: We use the Van Westendorp price sensitivity model to determine the optimal price range for your products or services, ensuring an effective pricing strategy.
Internal audience
Internal Satisfaction Surveys: We measure the internal pulse, evaluating the level of satisfaction and commitment of your team, essential to boost efficiency and work well-being
Working environment: We evaluate the environment and culture of your organization from the perspective of its internal audience, essential to increase the satisfaction and retention of your staff.
Comprehensive evaluation survey of the internal audience: We provide multidimensional feedback on one or more staff members. Obtain a holistic view of the performance, skills, behavior and development potential of your internal audience.
Data Analysis and Creation of Custom Surveys
Do you have data collected but don't know how to maximize its value? At LAB Investigación Inteligente, we help you discover its full potential.
Do you need to explore additional aspects? We design projects completely tailored to you, from the preparation of the questionnaire to the choice of data collection methodology, its subsequent analysis, and presentation.
