About
Lab Smart Research
We are a Bolivian consultancy company focused on market research and public opinion studies.
We offer 100% customized solutions that integrate state-of-the-art analytical techniques and artificial intelligence to give you a competitive edge in your sector.
We focus on providing transformative insights and strategic recommendations, tailoring our services to the unique needs of your company.
Our holistic approach includes everything from traditional methods to innovative digital tools, ensuring accurate analysis and effective recommendations to strengthen your market position.
Meet Our CEO
Noelia M. Mejia Wille
Noelia is our CEO and founder. She holds a bachelor's degree in Strategic and Corporate Communications (UPSA, Bolivia), and master's degrees in Behavioral Sciences - Research (Radboud University, Netherlands) and Business Intelligence & Analytics (OBS Business School, Spain). She also has training in Generative Artificial Intelligence (AI Academy).
Thanks to her experience in market research from Germany for international clients, Noelia specializes in detecting valuable insights for our clients, which guide decision-making and are transformed into concrete actions, creating tangible value for their brands and an authentic connection with their consumers.
